Interactive Sound Environment
In 2018 Miele presented an immersive 360° multi-media experience to showcase their new cooking technology.
An impressive 80 x 5 metre kinetic structure consisting of 730 mirror prisms formed a mesmerising infinity room, which also served as a projection surface for motion-design visuals.
The dramaturgy of the visuals gave opportunity to create versatile compositions: starting from intimate and soft to an epic orchestral score.
Our Role
Sound concept, Music Composition & Production,
Sound design, Mix & Master
Client
Miele & Cie. KG
Lead Agency
Wunderland Deutschland GmbH
Technical & Architectural Planning
adhoc engineering GmbH
Dramaturgy, Kinect Video Design, Video Production
flora&faunavisions
Implementation of Set Building
e.w. entire
Technical Execution
CT Creative Technology
Prism Technology
Stage Kinetic
Data-driven marketing
Reply td
Catering
Berlin cuisine
Social Media Activation
Delasocial
Photos
Markus Nass
Year
2018
AWARDS
ADC Silver Nail 2019 – Exhibition Experience Brand – Spatial
ADC Bronze nail 2019 – Event Experience – Spatial
Xaver Award 2019 – Best Brandworlds
Xaver Award 2019 – Temporary Installations & Exhibitions
