LIGHT CLOUD is a large-scale sound & light installation, giving visitors the impression of a living organism. Its cognitive and emotional states manifest as sound and light, resulting in an immersive synaesthetic experience.
Our Role Sound Concept, Interaction Design, Sound Design, Music Composition & Production, Audio Supervision, Programming, Mix & Master, On-site Implementation // Client Merck // Creative Direction, Concept, Design, Lead agency TAMSCHICK MEDIA+SPACE // Technical Planning, Implementation, Construction, Hardware, Software, Programming iart ag // Architect HENN // Year 2018
The main layout and design of the Light Cloud is inspired by the cognitive and emotional states such as sleeping, dreaming, remembering, feeling and thinking. Each audio-visual composition reflects a certain state of consciousness, like perception, self-awareness, awakeness, ability to act and intentionality. Depending on the each state the modes of the compositions range from passive to reactive to interactive. Thus, visitors become sometimes observers, sometimes participants.
During the day the installation rearranges the sound compositions according to it’s state of mind, so that on each visit the space feels completely different. With more than 80 unique soundscapes, the visitors experience interactively a broad set of self-evolving scenarios that range from playful musical compositions up to complex sound experiments.
A smart system behind the mirrored surfaces continuously connects new correlations between the movements of the visitors and the resulting audio-visual responds. Sound, light and movement merge to an interactive canvas.
