Kuka Brand Experience

Sound Scenography

Kuka Brand Experience

Sound Scenography

In KUKA’s audio-visual showroom, visitors experience the fascinating world of robotics in an interactive and immersive way. The smart exhibition environment orchestrates the audio content based on the visitors individual course.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Our Role Sound Concept, Music Composition & Production, Sound Design, Interactive Audio Player, Mix & Master, On-site Implementation // Client KUKA AG, Augsburg // Concet, Design, Lead Agency tisch13 // Technical Planning, Installation, Software, Programming, Design MESO // Construction Expotec // Light & Sound Setup FLM // Year 2016

Awards // International Sound Award - Ambient Sound

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

No items found.

Visitors dive into a dark space spanning over 400 square meters, featuring seven interactive installations. Derived from the sonic representation of KUKA, we have composed three ambient environments for the main areas of the showroom. These ambients, combined with the sound design of the exhibits, immerse visitors in a harmonious sound environment. Our sound engine deploys the tracking system of the showroom, allowing each visitor to experience the dramaturgy at their own pace. The engine activates audio content based on the visitor’s position. Since all musical ambiences and sound events are rhythmically and harmonically synchronized, a seamless spatial experience is evoked for the visitor.

The KUKA showroom

The exhibition’s highlight is a large installation featuring robots. Each of the robot bears an L-shaped configuration composed of identical cubes. Through a choreography of rotations, pans, lifts, and unions, they dynamically assemble a Tetris-inspired array of geometric shapes, constantly transforming their surface for projection.

KUKA'S exhibition highlight